Our Mission is to add value to our clients’ lives by helping them create a different kind of wealth. We believe that health is our true wealth. Through our partnerships and planning philosophy, we want our clients to live healthier lives, be rewarded for positive lifestyle and financial choices, and reap the long‑term rewards financially and personally of being willing to do things differently.
"Financial freedom isn’t about being rich—it’s about having choices. Our job is to help you get there."
— Rafi Maulana, CEO of Finansiap
Our Vision at Creative Financial Planning is to become the most valued advice business in South Africa by providing exceptional client service and by intelligently integrating the right products and solutions into a single, coherent plan. We believe that relationships are the foundation of trust between us, our clients, and our product providers.
We structure advice and fees at family level, not just individual level, to keep more wealth in the family.
As part of our unwavering dedication to your family’s financial health, the promise of substantial fee savings over time stands as a hallmark of our approach.
We integrate behavior, health and wealth into one plan, unlocking benefits traditional planning often misses.
We are not specialists nor experts and will never market ourselves as such, We are a team of highly driven professional Individuals with a certain set of skills we use to provide solutions to families.
Family wealth planning ensures that your assets are protected and passed down through generations, providing a solid foundation for your children and grandchildren.
We develop Personalised strategies that reflect the unique needs, risks and goals of each family member from starting a career, to growing a business, to retiring with confidence.
Savings, investments, insurance, banking, healthcare and estate planning are all aligned into one Family Wealth Plan, so that every decision contributes to your long‑term legacy.
We have partnered with STRATEGIQ CAPITAL, also known as a DFM. A DFM makes asset allocation, manager selection, and rebalancing decisions within an agreed-upon investment mandate.
STRATEGIQ Capital, an owner-managed and independent investment firm based in Cape Town, partners with independent financial advisors who share a vision for delivering exceptional investment outcomes.
Our goal is to enhance their value proposition by providing access to a diverse range of investment opportunities across the risk spectrum, encompassing both public and private market assets. Built on a foundation of independence, expertise and transparency, our partnership with StrategiQ Capital will drive us to deliver investment excellence and superior service consistently.
This partnership gives us the investment engine to implement our creative Family Wealth Plan in a sophisticated, cost-effective managed portfolios tailored to your family’s goals.
Shortlisted for 2024 DFM of the Year Award
for the following Categories:
• Best Investment Solutions
• Best Technology Platform
• Best Practice Management
• Overall Service

Founder
Michiel Fourie is the founder of Creative Financial Planning, which he established in April 2025 to build a legacy for his family and for the families he serves. After 14 years in the financial services industry, he reached a point where it was time to trade pay-cheques for peace of mind and to create an advice business that could truly put clients and their families first.
Michiel holds a Postgraduate Diploma in Financial Planning (NQF 8)(Cum Laude) and is an authorized representative with extensive product approval across investments, long‑term and short‑term insurance, retirement benefits, and structured solutions. This technical depth allows him to design creative, integrated financial plans rather than pushing isolated products.

Chief Executive Officer
(B.Com, CFA)
Luis obtained his B Com degree from the University of Cape Town and is a CFA Charter Holder. He started his financial services career in 1998 at Old Mutual and has gained valuable experience in fund management at several leading financial institutions. During his career he has also managed numerous mandates for retirement funds. Luis joined Efficient Select, the asset management arm of the listed Efficient Group in 2010. He was appointed Managing Director of Efficient Select in 2011, where he was able to successfully grow the fund manager in the retail and institutional markets.
In June 2015 he departed to setup StrategiQ Capital. StrategiQ is an owner-managed and independent investment firm based in Cape Town, South Africa. Luis is the CEO and founder of the discretionary fund management business which services a client base of independent financial advisers and private clients.

Director – Investment Management
(B.Com Honours, CFA)
Rob obtained his BCom Honours degree from the University of Stellenbosch and is a CFA Charter Holder. He started his investment management career at ValuGro Capital which was rated as the top South African small asset management company of the year in 2008. Valugro Capital was subsequently purchased by the listed Efficient Group Limited. During his time at ValuGro Capital and Efficient Group, Rob was the co-manager of the Efficient Worldwide Flexible Fund which was the recipient of two Raging Bull Awards in 2011 and 2012 as the top performing fund (risk adjusted) in its category over a rolling 5-year period.
In 2015, Rob was appointed as Head of Private Clients, specialising in investments for high net worth clients. In 2016, he departed to join StrategiQ Capital where he is a partner and director of the business.

Head of Business Development
Elanie has 23 years’ experience in Wealth & Asset Management. She joined Strategiq Capital from Momentum where she was an Investment Consultant. Prior to being a co-founding partner of a boutique Investment firm, she was an Investment Consultant at Sasfin Wealth where she fulfilled dual roles in driving business development and sharing in the responsibilities within the Multi-Asset Strategy portfolio range. Subsequently, she held positions as Business Development Manager at Ashburton Investments and Head of Business Development at Efficient Asset Management. Elanie holds a National Certificate in Financial Market & Instruments from the AFM (Academy of Financial Markets).
We believe that personal interaction is essential for understanding your needs. Let’s discuss how we can help you achieve your financial goals together.
Over a coffee, we can explore how a Creative Family Wealth Plan could work for your family aligning your goals, structuring your fees intelligently, and building a legacy that lasts for generations.